Top 10 tools for B2B marketing that will help you succeed
We all know how important a solid marketing strategy is for B2B and B2C companies alike. However, only 45% of B2B companies have a formal marketing plan in place! Promoting your business and servicing your clientele doesn’t have to be daunting, and thanks to some quality tools, it can be made much simpler. By harnessing […]
How to Generate Leads on Facebook
Although Facebook is widely considered as a quality digital marketing platform for B2C campaigns, it’s worthwhile for B2B companies to give it a chance as well. We at 7digits use Facebook not only as a secondary channel to improve the sales funnel of our clients but occasionally as the foundation of our strategy as well. […]
Role of Data Quality in B2B Lead Generation
B2B marketers must generate the right leads if they are going to convert them into customers. Of course, there are several lead generation examples and best practices from which you can choose. However, data quality in B2B lead generation plays a vital role. Inaccurate data is going to bring in the wrong leads. These leads […]
How to generate leads online for small businesses – The Ultimate Guide 2018
Most small businesses don’t have an endless marketing budget and can’t afford a superhero marketing team either. After a few unsuccessful tries, they run out of ideas about how to generate leads online, and they tend to think it’s just not for them (yet). On the contrary… In fact, lead generation is a piece of […]
5 lead generation examples – Get more leads with these PPC strategies
There are plenty of ways to acquire inbound leads online, and content marketing for SEO lead generation is one of them. The good news is that SEO theoretically could work for anyone. Then again, everyone wants free, automated leads – there’s a lot of noise and fierce competition. Since few people can run their business solely on […]
SEO-based lead generation – The Cornerstone technique
You have probably heard the saying that ‘content is king.’ It’s a saying for a reason: content marketing is effective and profitable, and if you do it right, you can generate massive organic traffic from search engines. Let’s dive deep into SEO lead generation. In B2B marketing, you have almost no choice but to create […]
Lead generation techniques with B2B automation software
B2B marketing strategies are often spray-and-pray strategies. Marketers do something which is not measurable and they pray for the results. Use these softwares to perform better.
Customer acquisition at a high-level – The process of engagement
The most important message of the annual GrowthHackers Conference held in Los Angeles was matching your CTA (call-to-action) messages and your landing pages to each user’s level of engagement. When you are trying to nudge cold traffic (which hardly identifies with your value proposition) towards clicking on a CTA, that requires strong engagement in order to […]
Social media lead generation with remarketing
Many business owners still think that social media isn’t a good platform for B2B customer acquisition. Well, it’s not if you’re using it the wrong way. But we aren’t in the 2000s anymore. Although it can be difficult, social media is absolutely worth the effort – and there’s a way to do it right. If […]